Where to shop in Vail? If you’ve asked yourself this while strolling through cobblestone walkways lined with alpine chalets, you’re not alone. Vail isn’t just about world-class skiing or summer hikes—it’s also a premier destination for shopping. From luxury boutiques to quirky local finds, the village offers an experience that feels more like treasure hunting than errand-running.
In this guide, we’ll explore 11 amazing stores in Vail that deliver everything from high-end fashion to authentic Colorado souvenirs. Whether you’re picking up ski gear, artisan jewelry, or even a box of gourmet chocolates, Vail has a shop that will make you stop, linger, and buy.
1. Gorsuch – The Icon of Vail Luxury
Ask any local “where to shop in Vail” and Gorsuch is usually the first answer. Founded by Olympic skiers Renie and David Gorsuch, the store embodies alpine elegance. Picture racks of high-end ski fashion, chic après-ski wear, and European home goods.
Real-world note: A longtime visitor once shared that shopping at Gorsuch is like “walking into Aspen chic without leaving Vail.” It’s not cheap, but it’s part of the Vail experience.
2. The Golden Bear – Timeless Jewelry
For over 50 years, The Golden Bear has been Vail’s most iconic jewelry store. Their signature bear design is recognized across the globe and makes for a meaningful keepsake. Whether it’s a bracelet, pendant, or ring, you’re not just buying jewelry—you’re buying a piece of Vail history.
The Golden Bear was established in 1969 by founder Fritz Duetting. His passion for crafting unique and beautiful jewelry sparked the birth of the now world-renowned brand. The golden bear design was inspired by the majestic creatures that roam the mountains surrounding Vail, and has since become a beloved symbol for locals and visitors alike. The quality craftsmanship and intricate designs of each piece truly capture the spirit of Vail and the beauty of nature. It’s no wonder that The Golden Bear has become a must-visit destination for anyone seeking a piece of Vail to take with them. Each piece tells a story and connects its wearer to the rich history and culture of this iconic mountain town. The Golden Bear continues to innovate and expand its collection, all while staying true to its roots and commitment to quality and excellence. So next time you’re in Vail, make sure to stop by The Golden Bear and discover the perfect piece to remember your time in this breathtaking destination.
Personal note: Every member of my family owns a Golden Bear—whether it’s a bracelet, anklet, or necklace. It’s more than jewelry; it’s a Vail tradition. Locals can spot a Golden Bear instantly, and wearing one often feels like a quiet badge of belonging to the valley.
3. Kemo Sabe – Western Flair with Style
Want a little cowboy swagger in the Rockies? Kemo Sabe is your spot. Custom cowboy hats, boots, and leather goods bring Western fashion into mountain life. It’s fun, stylish, and Instagram-worthy.
Step into Kemo Sabe and you’ll feel like you’ve been transported to the Wild West. The rustic interior, complete with wooden floors, antler chandeliers, and leather furniture, sets the tone for a shopping experience like no other.
But Kemo Sabe is more than just a store, it’s a way of life. This is where cowboys and cowgirls come to find their signature style and embrace their adventurous spirit. The selection of custom cowboy hats is unmatched, with a variety of styles, colors, and embellishments to choose from. And don’t forget about the boots! Hand-crafted from the finest materials, these boots are made to last and will have you walking with a little extra swagger in your step.
Pro tip: Ask about their custom hat bar—it’s an experience that combines shopping with artistry.
4. Arriesgado Clothing Company – Mountain Chic
When it comes to finding the perfect blend of comfort and trend in contemporary fashion, look no further than Arriesgado. This fashion retailer offers a curated selection of top brands that cater to the modern shopper. From luxurious cashmere sweaters to stylish denim pieces, Arriesgado has it all. Their collection also includes outerwear that is not only perfect for braving the chilly weather in Vail, but also versatile enough to be worn back home. With Arriesgado, you can effortlessly stay on top of the latest fashion trends without compromising on comfort. Shop their carefully selected pieces and elevate your wardrobe with ease.
5. Vail Sports – Gear for Every Season
When it comes to purchasing top-notch equipment in Vail, there’s no better place to go than Vail Sports. This gear hub has everything you could possibly need for your outdoor adventures, from ski boots to bikes. They pride themselves on offering the highest quality equipment for all of your sporting needs. In addition to their top-of-the-line gear, Vail Sports also has a selection of branded Vail apparel that is perfect for souvenir shopping. Not only are these items stylish and durable, but they also make for practical and wearable mementos of your trip to Vail. Whether you’re in need of equipment or just looking for some stylish souvenirs, Vail Sports is the place to go.
6. Annie’s – Unique Home & Gifts
For years, Annie’s has been a beloved staple of the Vail community. This charming shop offers a wide array of unique gifts, home decor, and accessories that can’t be found anywhere else. Whether you’re searching for a thoughtful souvenir or a quirky addition to your home, Annie’s is the place to go. Located in the heart of Vail, this store embodies the essence of the town with its one-of-a-kind items and distinct Vail flair. With countless options to choose from, Annie’s is the perfect destination for both tourists and locals alike.
7. Fuzzywig’s Candy Factory – A Family Favorite
Nestled in the heart of the ski town, Fuzzywig is a wonderland for both children and the young at heart. As soon as you step inside, you are surrounded by an array of brightly-colored candies in all shapes and sizes. From mouth-watering handmade fudge to nostalgic old-fashioned sweets, and quirky novelty candies – this whimsical candy shop has something to satisfy every sweet tooth. It’s no wonder that many families have made it a tradition to stop here after a long day of skiing. Fuzzywig is a place where memories are made and the joy of indulging in delicious treats knows no age limit.
Personal note: My wife and I have been bringing our kids to this candy shop for years and we love it!
It’s always a fun family outing when we visit this little sweet paradise. We have created so many sweet memories here and we can’t wait to continue making more in the years to come. Thank you to the candy shop for adding a touch of magic to our family’s life.
8. Masters Gallery – Fine Art in the Mountains
Art lovers visiting Vail often find themselves asking one question: “Where can I shop for fine art?” The answer is simple: Masters Gallery. This renowned gallery features an impressive collection of both national and local artists, making it a must-visit destination for anyone seeking high-quality art. Not only does Masters Gallery offer a wide range of pieces to choose from, but it also adds a touch of culture and elegance to any shopping trip. Whether you are a seasoned art collector or simply appreciate beautiful artwork, Masters Gallery is the perfect place to explore and discover new pieces to add to your collection. With its diverse selection and prestigious reputation, it’s no wonder why Masters Gallery is the go-to destination for art lovers in Vail.
9. The North Face Vail – Performance Meets Style
As a globally recognized brand, the North Face has a wide reach and consistent presence in various regions. However, their flagship store in Vail stands out by offering unique collections not found in other locations. Here, customers can stock up on cold-weather essentials specifically designed for the harsh climate of Colorado. This exclusive selection caters to the needs of locals and visitors alike, providing them with high-quality gear that can withstand the challenging weather conditions. Whether you’re hitting the slopes or exploring the beautiful outdoors, the Vail flagship store of the North Face has everything you need to stay warm and protected.
10. Vail Farmers’ Market & Art Show – Seasonal Must-Do
If your trip lands between June and October, the Vail Farmers’ Market is a can’t-miss. Dozens of vendors line Meadow Drive selling local produce, gourmet foods, art, and crafts. It’s shopping and community rolled into one.
11. The Toy Store of Vail – For the Little Adventurers
Finally, for families, The Toy Store of Vail is a gem. Classic toys, puzzles, and games make it the perfect stop for kids or nostalgic adults.
Insider Tips: Making the Most of Vail Shopping
Time it right: Weekday mornings are quieter; weekends can get packed.
Village to Village: Don’t just stick to Vail Village—Lionshead has its own gems.
Save room in your bag: Many shops offer shipping, but if you’re flying home, leave suitcase space.
FAQ: Where to Shop in Vail
1. Is shopping in Vail expensive?
It can be, especially at luxury stores like Gorsuch. But there are affordable options such as the farmers’ market and smaller boutiques.
2. What’s the best time to shop in Vail?
Late morning or early afternoon. That way you avoid early ski crowds and the après-ski rush.
3. Can I find local products in Vail stores?
Yes, many shops sell locally made jewelry, art, and specialty foods, especially at Annie’s and the farmers’ market.
4. Are shops in Vail open year-round?
Most are open year-round, but some operate seasonally—especially those tied to the farmers’ market or ski gear rentals.
5. Where can I shop for souvenirs in Vail?
Vail Sports, Annie’s, and The Golden Bear are excellent for keepsakes that reflect the town’s alpine charm.
Conclusion
So, where to shop in Vail? From luxury boutiques like Gorsuch to family favorites like Fuzzywig’s, shopping here is about more than spending money—it’s about experiencing the village’s unique culture. Next time you’re in town, let shopping be part of your adventure, not just an afterthought.
Whether you’re chasing the perfect gift, upgrading your ski gear, or just browsing, Vail proves that shopping in the mountains can be as memorable as skiing them.
Planning your Vail getaway? Don’t miss our guides on the best hotels in Vail and the best restaurants in Vail to round out your stay.
Summary (TL;DR)
Where to shop in Vail? The village offers 11 amazing options, from luxury icons like Gorsuch and The Golden Bear to family stops like Fuzzywig’s Candy Factory. You’ll also find art galleries, local boutiques, gear shops, and seasonal markets. Shopping here is part of the Vail experience—blending alpine culture with Colorado charm.
