Posted 12/25/2025 in Attractions by Michael Gonzales

About Vail T-Shirt

The Vail T-Shirt Company does exactly what the name says, and does it late. Tucked into Lionshead Village, it carries Vail shirts, sweatshirts and souvenirs — the kind of shop that exists to solve a specific problem, and solves it well.

That problem is usually discovered on the last evening of a trip, when most of the village has already pulled its shutters. The long hours make this one of the few retail options still open after dinner, which is precisely when people remember the friends back home who were promised something Vail-shaped.

Behind the shop is R&R Sports Colorado, a family of Colorado high-country retail and rental brands that has been operating since 1983. The same family runs the Covered Bridge Store and Generation Vail, so if one of those is closer to where you're standing, you have options.


Business Hours

Today (Closed)
05:00 PM – 09:00 PM

Monday
9:00 AM - 9:00 PM

Tuesday
9:00 AM - 9:00 PM

Wednesday
9:00 AM - 9:00 PM

Thursday
9:00 AM - 9:00 PM

Friday
9:00 AM - 9:00 PM

Saturday
9:00 AM - 9:00 PM

Sunday
9:00 AM - 9:00 PM
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Frequently Asked Questions

Q. Where is the Vail T-Shirt Company?
It's in Lionshead Village, at 470 East Lionshead Circle. That puts it right in the heart of the village, easy to reach on foot whether you're coming from the gondola or the parking structure.
Q. What are the hours?
The shop is open 9am to 9pm, seven days a week — later than most retailers in the village, which is much of the point.
Q. Is it open in the evening?
Yes, until 9pm, which makes it one of the only shops in Lionshead still open after dinner. If you've left the souvenir run until the last night, this is where you go.
Q. What do they sell?
Vail-branded shirts, sweatshirts and souvenirs — the take-home staples you'd expect from a dedicated souvenir shop.
Q. Who owns it?
The shop is part of R&R Sports Colorado, a family of Colorado high-country retail and rental brands that has been in operation since 1983.
Q. Do they have other stores in Vail?
Yes — R&R Sports Colorado also runs the Covered Bridge Store and Generation Vail, both in the village, so there are a few locations to choose from depending on where you are.
Q. Is it good for last-minute gifts?
It's one of the best options for exactly that. The late closing hour is what sets it apart — most village shops have already closed by the time the thought occurs to you.
Q. How do you get in touch?
You can reach the shop by calling 970-476-7227.

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