PLATA Jewelers Profile Photo - Shopping in Vail CO
PLATA Jewelers

Shopping
 Vail, 81657

Send Message
Show Phone Number
Do you own or operate PLATA Jewelers? Claim this listing now. Claim this listing

About

PLATA, Spanish for silver, was founded in Vail in 1987 and designs all of its own jewelry; the shop is at 184 East Gore Creek Drive in Vail Village. Each piece is designed and made by hand, one at a time: asymmetrical designs built from natural gemstones and freshwater pearls, woven together with sterling silver, gold vermeil or gold-filled metal.

It suits shoppers who want a piece from a Vail-founded studio rather than a brand they could find at home, and who like color. Production is kept small, and pieces are limited editions or one of a kind, so what you see in the case may not be there next season.

The work

The house takes its cues from colors in nature and from contemporary art. Because each stone is chosen and set by hand, sizes and shades vary slightly from piece to piece, which is the point of buying here rather than a flaw to worry about.

Custom orders and repairs

PLATA takes custom orders through its contact form or by phone, so a stone you already own or a design you have in mind is a reasonable conversation to start. Repairs are done for a fee unless a piece is defective.

Seasonal opening

The shop closes for the off-season in late spring and late fall. If your trip falls in April, May, October or November, call before walking over. Care advice and the return policy are in the FAQ below.

Sources: our products, our store, policies, contact. Checked September 23, 2026.

Get Directions View Larger Map

Contact Information

Company Name
PLATA Jewelers
Phone Number
Show Phone Number
Location
184 E Gore Creek Dr
Vail, 81657

PLATA Jewelers Photo Albums

Posted by PLATA Jewelers
PLATA Jewelers Photos
PLATA Jewelers Photos

Photos of PLATA Jewelers.... View More

We may earn a commission from links on this page, at no cost to you. Disclosure

Visit Website

About PLATA Jewelers

Quick answer: PLATA Jewelers is a business at 184 E Gore Creek Dr, Vail, CO 81657. PLATA, founded in Vail in 1987, sells its own handmade gemstone, pearl and silver jewelry on Gore Creek Drive. Closed in the off-seasons.

Last updated

PLATA, Spanish for silver, was founded in Vail in 1987 and designs all of its own jewelry; the shop is at 184 East Gore Creek Drive in Vail Village. Each piece is designed and made by hand, one at a time: asymmetrical designs built from natural gemstones and freshwater pearls, woven together with sterling silver, gold vermeil or gold-filled metal.

It suits shoppers who want a piece from a Vail-founded studio rather than a brand they could find at home, and who like color. Production is kept small, and pieces are limited editions or one of a kind, so what you see in the case may not be there next season.

The work

The house takes its cues from colors in nature and from contemporary art. Because each stone is chosen and set by hand, sizes and shades vary slightly from piece to piece, which is the point of buying here rather than a flaw to worry about.

Custom orders and repairs

PLATA takes custom orders through its contact form or by phone, so a stone you already own or a design you have in mind is a reasonable conversation to start. Repairs are done for a fee unless a piece is defective.

Seasonal opening

The shop closes for the off-season in late spring and late fall. If your trip falls in April, May, October or November, call before walking over. Care advice and the return policy are in the FAQ below.

Sources: our products, our store, policies, contact. Checked September 23, 2026.

Jewelry shopping shopping/jewelry-watches shopping/gifts-souvenirs shopping/vail-village
Show Phone Number

Business Hours

Open daily · 10:00 AM – 6:00 PM

Frequently Asked Questions

Where is PLATA Jewelers?
At 184 East Gore Creek Drive in the heart of Vail Village, Vail, CO 81657. Phone (970) 306-3536.
What does PLATA sell?
Its own handmade jewelry: asymmetrical pieces built from natural gemstones and freshwater pearls, woven together with sterling silver, gold vermeil or 18kt gold-filled metal. Every design is a limited edition or one of a kind, so the piece in the case may not be there next season.
Is the jewelry really made by PLATA?
Yes. PLATA (Spanish for "silver") was founded in Vail in 1987, and every piece is designed and handmade one by one, in small production runs. Because each stone is picked and set by hand, slight differences in size, color and clarity between pieces are normal.
How much does PLATA jewelry cost?
PLATA does not publish prices online, and its pieces are limited editions or one of a kind rather than a fixed catalog line, so there is no standard price list to quote. Call (970) 306-3536 or visit the Vail Village shop for the price of a specific piece.
Is PLATA open year-round?
No. The shop closes for the off-season in late spring and late fall. If your trip falls in those shoulder periods, call (970) 306-3536 before walking over.
What are PLATA's hours?
PLATA does not publish its hours on its official website. Call (970) 306-3536 to check the day's hours before you go, especially outside the main winter and summer seasons.
Does PLATA take custom orders?
Yes. Use the contact form at platajewelers.com, email [email protected], or call (970) 306-3536 to start a custom order or ask about a piece made around a stone you already own.
What is the return policy?
Items can be returned within 14 days of receipt, in original, unused condition with the original tags on, for a refund less shipping fees. Email [email protected] to start a return; a refund can take one to two billing cycles to appear on a card statement. Repairs are a separate matter: they are done for a fee unless the item is defective, and you should contact the shop before sending anything back.
How should I care for PLATA jewelry?
Store silver and vermeil pieces in a sealed plastic bag, ideally with anti-tarnish strips, to slow oxidation. Keep pieces out of direct sunlight, intense heat and moisture, never apply hairspray, lotion or perfume while wearing jewelry, and note that some gemstone colors can fade with constant sun exposure.

Winter in Vail

Book a Vail winter extra

See all Vail tours

More shopping on VailVacay