PLATA Jewelers
About
PLATA, Spanish for silver, was founded in Vail in 1987 and designs all of its own jewelry; the shop is at 184 East Gore Creek Drive in Vail Village. Each piece is designed and made by hand, one at a time: asymmetrical designs built from natural gemstones and freshwater pearls, woven together with sterling silver, gold vermeil or gold-filled metal.
It suits shoppers who want a piece from a Vail-founded studio rather than a brand they could find at home, and who like color. Production is kept small, and pieces are limited editions or one of a kind, so what you see in the case may not be there next season.
The work
The house takes its cues from colors in nature and from contemporary art. Because each stone is chosen and set by hand, sizes and shades vary slightly from piece to piece, which is the point of buying here rather than a flaw to worry about.
Custom orders and repairs
PLATA takes custom orders through its contact form or by phone, so a stone you already own or a design you have in mind is a reasonable conversation to start. Repairs are done for a fee unless a piece is defective.
Seasonal opening
The shop closes for the off-season in late spring and late fall. If your trip falls in April, May, October or November, call before walking over. Care advice and the return policy are in the FAQ below.
Sources: our products, our store, policies, contact. Checked September 23, 2026.
Contact Information
Vail, 81657
PLATA Jewelers
PLATA Jewelers
About PLATA Jewelers
PLATA, Spanish for silver, was founded in Vail in 1987 and designs all of its own jewelry; the shop is at 184 East Gore Creek Drive in Vail Village. Each piece is designed and made by hand, one at a time: asymmetrical designs built from natural gemstones and freshwater pearls, woven together with sterling silver, gold vermeil or gold-filled metal.
It suits shoppers who want a piece from a Vail-founded studio rather than a brand they could find at home, and who like color. Production is kept small, and pieces are limited editions or one of a kind, so what you see in the case may not be there next season.
The work
The house takes its cues from colors in nature and from contemporary art. Because each stone is chosen and set by hand, sizes and shades vary slightly from piece to piece, which is the point of buying here rather than a flaw to worry about.
Custom orders and repairs
PLATA takes custom orders through its contact form or by phone, so a stone you already own or a design you have in mind is a reasonable conversation to start. Repairs are done for a fee unless a piece is defective.
Seasonal opening
The shop closes for the off-season in late spring and late fall. If your trip falls in April, May, October or November, call before walking over. Care advice and the return policy are in the FAQ below.
Sources: our products, our store, policies, contact. Checked September 23, 2026.