Sim's Market
About
Sim's Market is East Vail's only grocery and convenience store, on Bighorn Road among the condos and houses at the east end of town. It is small, but it covers the things you run out of: fresh fruit and vegetables, dry goods, deli meats and cheeses, dairy, frozen treats, toiletries and cleaning supplies.
It suits anyone staying in East Vail who needs milk, a forgotten ingredient or a bottle of wine without driving into town. For a full week's shop, a bigger supermarket is still the better first stop; Sim's is for everything after that.
Groceries and household basics
Produce, dry goods, deli counter meats and cheeses, dairy and frozen novelties share the shelves with household items, so the store can cover a last-minute breakfast or a missing detergent pod on the same trip.
Wine, beer and spirits
A separate liquor store inside Sim's sells wine, beer and spirits, which saves a second stop when you are stocking a rental for the evening.
Local finds
Alongside the staples there are some local products for gifts and souvenirs. Sim's does not have a website, so call ahead if you need to check hours or whether a particular item is in stock; the number is in the FAQ below.
Sources: Discover Vail: Sim's Market. Checked September 23, 2026.
Contact Information
Vail, 81657
Sim's Market
Sim's Market
About Sim's Market
Sim's Market is East Vail's only grocery and convenience store, on Bighorn Road among the condos and houses at the east end of town. It is small, but it covers the things you run out of: fresh fruit and vegetables, dry goods, deli meats and cheeses, dairy, frozen treats, toiletries and cleaning supplies.
It suits anyone staying in East Vail who needs milk, a forgotten ingredient or a bottle of wine without driving into town. For a full week's shop, a bigger supermarket is still the better first stop; Sim's is for everything after that.
Groceries and household basics
Produce, dry goods, deli counter meats and cheeses, dairy and frozen novelties share the shelves with household items, so the store can cover a last-minute breakfast or a missing detergent pod on the same trip.
Wine, beer and spirits
A separate liquor store inside Sim's sells wine, beer and spirits, which saves a second stop when you are stocking a rental for the evening.
Local finds
Alongside the staples there are some local products for gifts and souvenirs. Sim's does not have a website, so call ahead if you need to check hours or whether a particular item is in stock; the number is in the FAQ below.
Sources: Discover Vail: Sim's Market. Checked September 23, 2026.