Surefoot
About
Surefoot's Vail shop sits at the top of Bridge Street, between the Bridge Street Fountain and Gondola One, and it does one job: fitting ski boots. It has been doing that in Vail since 1987, as part of a family-owned company, not a franchise, that now runs 29 stores.
It suits anyone whose boots hurt or who is buying new boots and wants them fitted to the foot rather than the size chart. That covers first-day beginners and racers alike. It does not rent skis or boots.
How a fitting works
Every fitting starts with a scan on a 538-point pressure-mapping board, which records both the shape of your foot and how your weight falls on it. A fitter then picks a shell from more than 100 models, an in-house mill cuts a custom orthotic while you wait, and a memory-foam liner is injected around your foot inside the boot. The foam sets in about five minutes. Plan on 45 to 60 minutes in all.
If you already own boots
You do not have to buy a new shell. Surefoot liners and orthotics can go into boots you already own, and it also sells stock boots fitted at no extra charge, with custom parts as an optional upgrade. That makes it a sensible stop mid-trip when a familiar pair has started to hurt.
After the fitting
Follow-up adjustments are free for the life of the boot, and any Surefoot store can make them. Custom work is covered by the company's fit guarantee, which is useful for visitors who ski Vail one week and somewhere else the next.
Planning your visit
Appointments fill quickly in peak season, so book online or by phone before the trip. The shop is steps from the Gondola One base, next to the Christiania and the Lodge at Vail, so you can walk from the fitting to the lift. Drivers can use the Vail Village parking structure, about five minutes away on foot.
Sources: Surefoot Vail, FAQs, the fitting process. Checked September 23, 2026.
Contact Information
Vail, 81657
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Surefoot
Surefoot
About Surefoot
Surefoot's Vail shop sits at the top of Bridge Street, between the Bridge Street Fountain and Gondola One, and it does one job: fitting ski boots. It has been doing that in Vail since 1987, as part of a family-owned company, not a franchise, that now runs 29 stores.
It suits anyone whose boots hurt or who is buying new boots and wants them fitted to the foot rather than the size chart. That covers first-day beginners and racers alike. It does not rent skis or boots.
How a fitting works
Every fitting starts with a scan on a 538-point pressure-mapping board, which records both the shape of your foot and how your weight falls on it. A fitter then picks a shell from more than 100 models, an in-house mill cuts a custom orthotic while you wait, and a memory-foam liner is injected around your foot inside the boot. The foam sets in about five minutes. Plan on 45 to 60 minutes in all.
If you already own boots
You do not have to buy a new shell. Surefoot liners and orthotics can go into boots you already own, and it also sells stock boots fitted at no extra charge, with custom parts as an optional upgrade. That makes it a sensible stop mid-trip when a familiar pair has started to hurt.
After the fitting
Follow-up adjustments are free for the life of the boot, and any Surefoot store can make them. Custom work is covered by the company's fit guarantee, which is useful for visitors who ski Vail one week and somewhere else the next.
Planning your visit
Appointments fill quickly in peak season, so book online or by phone before the trip. The shop is steps from the Gondola One base, next to the Christiania and the Lodge at Vail, so you can walk from the fitting to the lift. Drivers can use the Vail Village parking structure, about five minutes away on foot.
Sources: Surefoot Vail, FAQs, the fitting process. Checked September 23, 2026.