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Surefoot

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 Vail, 81657

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About

Surefoot's Vail shop sits at the top of Bridge Street, between the Bridge Street Fountain and Gondola One, and it does one job: fitting ski boots. It has been doing that in Vail since 1987, as part of a family-owned company, not a franchise, that now runs 29 stores.

It suits anyone whose boots hurt or who is buying new boots and wants them fitted to the foot rather than the size chart. That covers first-day beginners and racers alike. It does not rent skis or boots.

How a fitting works

Every fitting starts with a scan on a 538-point pressure-mapping board, which records both the shape of your foot and how your weight falls on it. A fitter then picks a shell from more than 100 models, an in-house mill cuts a custom orthotic while you wait, and a memory-foam liner is injected around your foot inside the boot. The foam sets in about five minutes. Plan on a little over an hour in all.

If you already own boots

You do not have to buy a new shell. Surefoot liners and orthotics can go into boots you already own, and it also sells stock boots fitted at no extra charge, with custom parts as an optional upgrade. That makes it a sensible stop mid-trip when a familiar pair has started to hurt.

After the fitting

Follow-up adjustments are free for the life of the boot, and any Surefoot store can make them. Custom work is covered by the company's fit guarantee, which is useful for visitors who ski Vail one week and somewhere else the next.

Planning your visit

Appointments fill quickly in peak season, so book online or by phone before the trip. The shop is steps from the Gondola One base, next to the Christiania and the Lodge at Vail, so you can walk from the fitting to the lift. Drivers can use the Vail Village parking structure, about five minutes away on foot.

Sources: Surefoot Vail, FAQs, the fitting process. Checked September 23, 2026.

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Contact Information

Company Name
Surefoot
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Location
278 Hanson Ranch Rd Ste A
Vail, 81657

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About Surefoot

Quick answer: Surefoot is a business at 278 Hanson Ranch Rd Ste A, Vail, CO 81657. Custom ski boot fitting at the top of Bridge Street, steps from Gondola One: 538-point foot scans, orthotics milled while you wait, injected liners.

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Surefoot's Vail shop sits at the top of Bridge Street, between the Bridge Street Fountain and Gondola One, and it does one job: fitting ski boots. It has been doing that in Vail since 1987, as part of a family-owned company, not a franchise, that now runs 29 stores.

It suits anyone whose boots hurt or who is buying new boots and wants them fitted to the foot rather than the size chart. That covers first-day beginners and racers alike. It does not rent skis or boots.

How a fitting works

Every fitting starts with a scan on a 538-point pressure-mapping board, which records both the shape of your foot and how your weight falls on it. A fitter then picks a shell from more than 100 models, an in-house mill cuts a custom orthotic while you wait, and a memory-foam liner is injected around your foot inside the boot. The foam sets in about five minutes. Plan on a little over an hour in all.

If you already own boots

You do not have to buy a new shell. Surefoot liners and orthotics can go into boots you already own, and it also sells stock boots fitted at no extra charge, with custom parts as an optional upgrade. That makes it a sensible stop mid-trip when a familiar pair has started to hurt.

After the fitting

Follow-up adjustments are free for the life of the boot, and any Surefoot store can make them. Custom work is covered by the company's fit guarantee, which is useful for visitors who ski Vail one week and somewhere else the next.

Planning your visit

Appointments fill quickly in peak season, so book online or by phone before the trip. The shop is steps from the Gondola One base, next to the Christiania and the Lodge at Vail, so you can walk from the fitting to the lift. Drivers can use the Vail Village parking structure, about five minutes away on foot.

Sources: Surefoot Vail, FAQs, the fitting process. Checked September 23, 2026.

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Business Hours

Open daily · 9:00 AM – 6:00 PM

Amenities at Surefoot

  • Custom ski boot fitting
  • Custom orthotics milled in store
  • Custom foam-injected liners
  • Heater-integrated liners
  • Stock boots fitted at no extra charge
  • Appointments (walk-ins when space allows)
  • Group bookings
  • Free lifetime adjustments

Frequently Asked Questions

What does Surefoot do?
Surefoot is a custom ski boot fitting specialist. At the Vail Village store, fitters scan your feet, help select a shell from over 100 models across every major brand, and, if you choose them, mill custom orthotics in the store and inject memory-foam custom liners that mold to your feet. It also sells stock ski boots fitted at no extra charge. It does not rent skis or boots.
How much do Surefoot liners cost?
Every Surefoot Contoura custom liner model, X 100, X 98, C 102 and R 92, is $515 a pair, and every model is heat-ready, with an integrated heating element in the toe box. Batteries (Surefoot Winterheat) are available separately.
How expensive are Surefoot boots?
Surefoot presents itself in the $$$ price range, and it does not publish a boot price list online: the boot price depends on the shell your fitter selects from over 100 models. The published figures are the custom liners at $515 a pair; fitting of a stock boot is included at no extra charge, and custom orthotics and liners are optional upgrades.
Is Surefoot worth the money?
That is what the guarantee is for: adjustments are free for the lifetime of your boots at any Surefoot location, and under the Absolute Fit Guarantee Surefoot will repair or replace a custom liner at its discretion at no expense to you if you are not satisfied, the guarantee does not cover natural breakdown of materials over extended use. Surefoot says it has fitted over one million custom boots since 1982.
How long do Surefoot liners last?
Surefoot says its custom liners last dramatically longer than stock factory liners, most customers get multiple seasons of use even at 100+ ski days per year, because the injected liner is tailored to the foot and does not pack out the way factory liners do.
Who owns Surefoot?
Brothers Bob and Russ Shay, who founded Surefoot in Park City, Utah in 1982. It is family-owned and family-operated, not a franchise, and the brothers still own and operate it. The Vail store is run by Location Manager Jason Hardy together with co-founder Russ Shay.
Where is Surefoot in Vail?
At 278 Hanson Ranch Rd, Suite A, at the top of Bridge Street in Vail Village, between the Bridge Street Fountain and Gondola One. Walking up Bridge Street it is on your left just before the lift base; the Lodge at Vail and the Christiania are directly adjacent, and the Vail Village parking structure on S. Frontage Rd is about a five-minute walk. Surefoot has fitted skiers in Vail since 1987.
Do I need an appointment for a ski boot fitting in Vail?
Booking ahead is recommended, especially during peak season, and appointments go quickly; walk-ins are welcome when space allows. A one-person custom boot fitting takes a little over an hour. Book online, call (970) 476-8890, or email [email protected].
Can I have Surefoot liners made for a ski boot I already own?
Yes. Surefoot's custom liners work with all brands and models of ski boots; you do not need to buy a new shell to get one. Custom liners and orthotics are only available at Surefoot stores.
Does Surefoot rent skis or boots?
No. Surefoot Vail is a boot-fitting and retail shop, custom fitting, boot sales, custom liners and orthotics. For rentals, use one of the rental shops near Gondola One.

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