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Betteridge

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 Vail, 81657

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About

Betteridge is the serious-watch and fine-jewelry stop in Solaris Plaza. The family firm has sold fine jewelry since 1897 and traces its roots to Birmingham silversmiths; it came to Vail in 2004 by buying Gotthelf's, a jeweler that had been part of the valley for more than 25 years, and it expanded and renovated the Vail showroom in 2024 with a larger Rolex space.

It suits someone shopping for a Rolex or another major Swiss watch, an engagement ring or an anniversary piece, and it is also a practical call if a watch needs attention mid-trip.

Watches

Rolex leads the floor, alongside Tudor, Cartier, OMEGA, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Blancpain and Bell & Ross. Betteridge also sells Rolex Certified Pre-Owned watches, the maker's own program for authenticated secondhand pieces. Brand availability shifts, so call ahead if you are after a particular model.

Jewelry and silver

The designer jewelry includes Marco Bicego, Roberto Coin, Pomellato, Paul Morelli, Leo Pizzo, Robert Procop, Davidor, Anito Ko and A Link, plus Argyle pink diamonds and estate pieces. There is a silver and gift side too, with Deakin & Francis and estate silver, which helps if you need a present rather than an heirloom.

Services

Betteridge offers bespoke jewelry design, jewelry and watch repair, engraving and appraisals, and it will buy watches. Appointments can be booked through the store page, which is worth doing for a bespoke commission or a big purchase.

Visiting

The store is in Solaris Plaza, 141 East Meadow Drive, in the middle of Vail Village. It opens late morning every day, with shorter Sunday hours; the FAQ has the times. Since 2021 Betteridge has been part of the Watches of Switzerland Group, with sister stores in Aspen and Greenwich, Connecticut.

Sources: Betteridge Vail, store hours, history. Checked September 23, 2026.

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Company Name
Betteridge
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Location
141 E Meadow Dr
Vail, 81657

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About Betteridge

Quick answer: Betteridge is a business at 141 E Meadow Dr, Vail, CO 81657. Rolex, Cartier, OMEGA and designer jewelry in Vail's Solaris Plaza, from a family jeweler dating to 1897. Repairs, bespoke design and certified pre-owned.

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Betteridge is the serious-watch and fine-jewelry stop in Solaris Plaza. The family firm has sold fine jewelry since 1897 and traces its roots to Birmingham silversmiths; it came to Vail in 2004 by buying Gotthelf's, a jeweler that had been part of the valley for more than 25 years, and it expanded and renovated the Vail showroom in 2024 with a larger Rolex space.

It suits someone shopping for a Rolex or another major Swiss watch, an engagement ring or an anniversary piece, and it is also a practical call if a watch needs attention mid-trip.

Watches

Rolex leads the floor, alongside Tudor, Cartier, OMEGA, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Blancpain and Bell & Ross. Betteridge also sells Rolex Certified Pre-Owned watches, the maker's own program for authenticated secondhand pieces. Brand availability shifts, so call ahead if you are after a particular model.

Jewelry and silver

The designer jewelry includes Marco Bicego, Roberto Coin, Pomellato, Paul Morelli, Leo Pizzo, Robert Procop, Davidor, Anito Ko and A Link, plus Argyle pink diamonds and estate pieces. There is a silver and gift side too, with Deakin & Francis and estate silver, which helps if you need a present rather than an heirloom.

Services

Betteridge offers bespoke jewelry design, jewelry and watch repair, engraving and appraisals, and it will buy watches. Appointments can be booked through the store page, which is worth doing for a bespoke commission or a big purchase.

Visiting

The store is in Solaris Plaza, 141 East Meadow Drive, in the middle of Vail Village. It opens late morning every day, with shorter Sunday hours; the FAQ has the times. Since 2021 Betteridge has been part of the Watches of Switzerland Group, with sister stores in Aspen and Greenwich, Connecticut.

Sources: Betteridge Vail, store hours, history. Checked September 23, 2026.

Watches Jewelry Repair Jewelry shopping shopping/jewelry-watches shopping/gifts-souvenirs shopping/vail-village
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Business Hours

Closed · Opens 11:00 AM Wed

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Mon–SatClosed
11:00 AM – 6:00 PM
Sun
11:00 AM – 5:00 PM

Amenities at Betteridge

  • Rolex and luxury watch sales
  • Rolex Certified Pre-Owned
  • Bespoke jewelry design
  • Watch repair and servicing
  • Jewelry repair
  • Engraving
  • Appraisals
  • Sell-your-watch valuations
  • Appointments
  • Click & Collect

Frequently Asked Questions

Who bought Betteridge Jewelers?
The Watches of Switzerland Group acquired Betteridge in 2021, including the Greenwich, Vail and Aspen boutiques, which continue to operate under the Betteridge name. The Palm Beach boutique remained under the family's control.
Where is Betteridge in Vail?
In Solaris Plaza at 141 East Meadow Drive, Suite 105, in the heart of Vail Village.
What are the hours?
Monday to Saturday 11 a.m. to 6 p.m., and Sunday 11 a.m. to 5 p.m. Betteridge recommends contacting the store directly to confirm opening times and which brands are currently stocked, so call (970) 790-6560 if you are coming for a specific piece.
Which watch brands does the Vail store carry?
Rolex, Tudor, Cartier, OMEGA, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Blancpain and Bell & Ross, plus Rolex Certified Pre-Owned. The Vail showroom was expanded and renovated in 2024 with an enhanced Rolex presence. Brand availability shifts, so call ahead for a particular model.
Which jewelry brands are in the Vail store?
A Link, Anita Ko, Argyle Pink Diamonds, Davidor, Leo Pizzo, Marco Bicego, Paul Morelli, Pomellato, Robert Procop and Roberto Coin, along with estate jewelry. Silver and gifts include Deakin & Francis and estate silver.
Does Betteridge sell pre-owned watches?
Yes. The Vail store carries Rolex Certified Pre-Owned, secondhand Rolex watches verified by Rolex, each with a two-year international guarantee, as an in-store category, alongside a broader pre-owned selection. Betteridge also buys watches: valuations start through its Sell Your Watch service.
Can they repair or service a watch?
Yes. Certified Watchmakers repair, or facilitate the repair of, any watch brand Betteridge sells, including complete servicing and overhaul, and Rolex servicing follows the Rolex Service Procedure. Battery or strap replacement typically takes two to three days if the part is in stock, and the Vail store has been known to do both while you wait. You always get an estimate for your approval before work starts, and watch repair work is guaranteed for a full year after service.
Can they repair jewelry?
Yes, repair, resizing or restoration of almost any piece, whether or not it was bought at Betteridge, including antique jewelry. Ring resizing and pearl restringing are specialties, and cleaning and polishing are complimentary while you wait. You get an estimated cost for approval before work begins. Most jewelry repairs are handled in Betteridge's Greenwich workshop, so expect the piece to travel, not to be finished on-site in Vail.
Does Betteridge design custom jewelry?
Yes. Bespoke design is a core service: in-house artisans create custom pieces, including engagement rings, reset gemstones into new settings, and reconfigure existing jewelry into something new. Appointments are the way to start a commission.
Can I book an appointment?
Yes, through the Vail store page on betteridge.com (Book an Appointment on the store details page) or by calling the Vail store at (970) 790-6560. The same store page offers a free Click & Collect service. Appraisals are also available: free for items purchased at Betteridge, and $140 an hour (with a $70 minimum) for items purchased elsewhere, typically completed within two weeks.

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