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Pepi Sports

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 Vail, 81657

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About

Pepi Sports is the Gramshammer family's shop on Bridge Street in Vail Village, next to the lobby of Hotel Gasthof Gramshammer. Pepi and Sheika Gramshammer opened it in 1968, and it now fills three renovated floors: a ski shop downstairs, sportswear and gifts on the main floor and a ladies' boutique above.

It suits skiers who want rentals and boot fitting in the middle of Vail Village, and shoppers after European-style ski fashion from labels such as Bogner and Sportalm. You do not need to stay at the hotel to shop or rent here, though hotel guests get a discount.

The ski shop

The lower level is a full-service ski shop with skis and equipment, ski, snowboard and touring rentals, accessories and custom boot fitting. Reserving rentals in advance is encouraged, and the shop's website takes bookings. In summer the same floor rents bikes and e-bikes.

Clothing and the upstairs boutique

The main floor carries men's and women's ski lines and sportswear, from brands including Bogner, Goldbergh, Descente, Sportalm, Dale of Norway and Peter Millar, plus sundries and gifts. The second-floor ladies' boutique adds one-of-a-kind jewelry and clothing for evenings out, and personal shopping is offered.

Hours and contact

The shop is open year-round and daily through ski season, with separate phone lines for the ski shop and for clothing. Its own website and the hotel's page give slightly different opening times, so check the FAQ and call before an early fitting.

Part of the Gramshammer family business

Pepi Sports belongs to the same family that runs Hotel Gasthof Gramshammer, the Austrian-style hotel at 231 East Gore Creek Drive. Hotel guests get 10% off merchandise and 20% off ski and bike rentals during their stay, with some manufacturer restrictions.

Under the same roof, Pepi's Bar & Restaurant is the hotel's dining side, open to the public: a main dining room with Continental and Austrian dishes, Pepi's Bar for cocktails and live entertainment, a covered deck used summer and winter, and the Antlers Room for wild game dinners in the winter season. Reserve through the hotel's dining line.

Sources: Hotel Gramshammer: Pepi Sports, pepisports.com, hotel dining. Checked September 23, 2026.

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Pepi Sports
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Location
231 Bridge St
Vail, 81657

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About Pepi Sports

Quick answer: Pepi Sports is a business at 231 Bridge St, Vail, CO 81657. Pepi Sports at Hotel Gasthof Gramshammer: ski and snowboard rentals, boot fitting, ski fashion and a ladies' boutique since 1968.

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Pepi Sports is the Gramshammer family's shop on Bridge Street in Vail Village, next to the lobby of Hotel Gasthof Gramshammer. Pepi and Sheika Gramshammer opened it in 1968, and it now fills three renovated floors: a ski shop downstairs, sportswear and gifts on the main floor and a ladies' boutique above.

It suits skiers who want rentals and boot fitting in the middle of Vail Village, and shoppers after European-style ski fashion from labels such as Bogner and Sportalm. You do not need to stay at the hotel to shop or rent here, though hotel guests get a discount.

The ski shop

The lower level is a full-service ski shop with skis and equipment, ski, snowboard and touring rentals, accessories and custom boot fitting. Reserving rentals in advance is encouraged, and the shop's website takes bookings. In summer the same floor rents bikes and e-bikes.

Clothing and the upstairs boutique

The main floor carries men's and women's ski lines and sportswear, from brands including Bogner, Goldbergh, Descente, Sportalm, Dale of Norway and Peter Millar, plus sundries and gifts. The second-floor ladies' boutique adds one-of-a-kind jewelry and clothing for evenings out, and personal shopping is offered.

Hours and contact

The shop is open year-round and daily through ski season, with separate phone lines for the ski shop and for clothing. Its own website and the hotel's page give slightly different opening times, so check the FAQ and call before an early fitting.

Part of the Gramshammer family business

Pepi Sports belongs to the same family that runs Hotel Gasthof Gramshammer, the Austrian-style hotel at 231 East Gore Creek Drive. Hotel guests get 10% off merchandise and 20% off ski and bike rentals during their stay, with some manufacturer restrictions.

Under the same roof, Pepi's Bar & Restaurant is the hotel's dining side, open to the public: a main dining room with Continental and Austrian dishes, Pepi's Bar for cocktails and live entertainment, a covered deck used summer and winter, and the Antlers Room for wild game dinners in the winter season. Reserve through the hotel's dining line.

Sources: Hotel Gramshammer: Pepi Sports, pepisports.com, hotel dining. Checked September 23, 2026.

Women's Clothing Accessories Ski & Snowboard Shops shopping shopping/outdoor-apparel shopping/womens-fashion shopping/mens-fashion shopping/jewelry-watches shopping/gifts-souvenirs shopping/home-decor shopping/footwear skiing skiing/ski-rentals skiing/equipment-tuning
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Business Hours

Open daily · 9:00 AM – 8:00 PM

Amenities at Pepi Sports

  • Ski rentals
  • Snowboard rentals
  • Touring rentals
  • Custom boot fitting
  • Bike rentals (summer)
  • E-bike rentals (summer)
  • Online store
  • In-store pickup
  • Personal shopping
  • Hotel-guest discounts

Frequently Asked Questions

Where is Pepi Sports?
At 231 Bridge Street in Vail Village, inside Hotel Gasthof Gramshammer (hotel address 231 East Gore Creek Drive), next to the hotel lobby. The shop fills three floors of the hotel building, a short walk from Gondola One through the village.
What are the hours at Pepi Sports?
The shop's own website lists both departments, clothing and the ski shop, as open every day 9 a.m. to 8 p.m. The hotel's page lists the shop as open year-round and daily 8 a.m. to 8 p.m. in ski season. Call before an early fitting, especially outside ski season: clothing (970) 476-5202, ski shop and rentals (970) 476-5206.
Does Pepi Sports rent skis and snowboards?
Yes. The lower-level ski shop rents skis, snowboards and touring gear, and does custom boot fitting. Rental packages (ski and snowboard) are listed on pepisports.com and can be reserved in advance there, which the shop encourages. The official site does not publish rental prices online in its pages, so call (970) 476-5206 for current rates.
What brands does Pepi Sports carry?
European ski fashion is the signature: Bogner, Goldbergh, Sportalm, Toni Sailer, Descente, Dale of Norway, Cordova and Skea for ski wear, Peter Millar and Joseph Ribkoff in sportswear, and one-of-a-kind jewelry in the second-floor ladies' boutique. Ski hardgoods brands include Atomic, Blizzard, Elan, Head, Nordica, Rossignol, Salomon and Völkl. The full brand list, about 60 labels, is on pepisports.com.
Does Pepi Sports have sales?
Yes. pepisports.com runs a dedicated Sale section for clothing and ski gear, and the shop clears last season's winter equipment, including demo and new skis, boots, helmets and goggles. Sale stock changes through the season, so check the site's Sale section or call the clothing line, (970) 476-5202, for what is current.
What do reviews say about Pepi Sports?
Google lists Pepi Sports at 4.5 stars across 54 reviews (snapshot, October 27, 2026). The shop's own description, carried in its Google profile, emphasizes its expertise, premium service and curated selection of luxury ski wear, and reviewers are rating a shop that has served Vail Village skiers since 1968.
Can I rent bikes at Pepi Sports in summer?
Yes. In the summer months the lower-level shop rents bikes and e-bikes. Hotel Gasthof Gramshammer guests get 20% off bike rentals during their stay.
Do Hotel Gasthof Gramshammer guests get a discount at Pepi Sports?
Yes. Guests of Hotel Gasthof Gramshammer get 10% off merchandise and 20% off ski and bike rentals during their stay. Certain manufacturer restrictions apply.
Do I have to stay at the hotel to shop or rent at Pepi Sports?
No. The shop, its rentals and its boutique are open to everyone. The entrance is adjacent to the hotel lobby at 231 Bridge Street in Vail Village.
Can I shop Pepi Sports online?
Yes. pepisports.com sells the shop's clothing and ski gear online, with free standard shipping on orders over $70 and free in-store pickup at the Bridge Street store. Rentals can also be reserved on the site.

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