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True North

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 Vail, 81657

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About

True North is the rental and retail shop inside The Hythe, the Luxury Collection resort at the western edge of Lionshead Village. The hotel names it as its on-property rental and retail provider, which makes it the obvious place to collect skis, boards or bikes if you are staying there, and a convenient stop for anyone else on the west side of Lionshead.

It belongs to the Epic Mountain Rentals network run by Vail Resorts, so reservations, pricing and Epic Pass discounts work the same way as at the company's other Vail shops. That suits visitors who want to book gear online before they arrive and simply walk down to pick it up.

Winter and summer rentals

In winter the shop fits skis, snowboards and boots; in summer the focus moves to bikes, with downhill and enduro mountain bikes, path bikes and e-bikes. True North also sells technical and resort clothing, jackets, pants and accessories for on- and off-mountain days, so it doubles as a place to replace forgotten gloves or goggles.

Getting to the lifts

The shop is a minute's walk from The Hythe's lobby, and the Eagle Bahn Gondola is a few minutes' walk from the hotel. That is convenient rather than slopeside: plan on a short walk in boots, or use the hotel's winter ski valet if you are a guest.

Booking and discounts

Epic Mountain Rentals advertises savings of up to 20% for booking online in advance, and Epic Pass holders get a further discount through Epic Mountain Rewards. Some of the network's locations offer complimentary rental delivery; ask whether it applies to your lodging. Current prices appear only in the online booking flow, so check there rather than relying on a posted rate.

Where it fits

Choose True North when you are staying at The Hythe or nearby in West Lionshead and want pickup close to your room. Guests in Vail Village will usually find a rental shop closer to Gondola One.

At The Hythe

The Hythe is the parent hotel, with its own restaurants, spa, pool and ski valet. Its listing covers dining, rooms and hotel policies.

Sources: The Hythe: Vail Mountain, The Hythe: about, Epic Mountain Rentals, Discover Vail. Checked September 23, 2026.

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Company Name
True North
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Location
715 W Lionshead Pl
Vail, 81657

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About True North

Quick answer: True North is a business at 715 W Lionshead Pl, Vail, CO 81657. True North rents skis, snowboards and summer bikes inside The Hythe in Lionshead, part of Epic Mountain Rentals with online and Epic Pass savings.

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True North is the rental and retail shop inside The Hythe, the Luxury Collection resort at the western edge of Lionshead Village. The hotel names it as its on-property rental and retail provider, which makes it the obvious place to collect skis, boards or bikes if you are staying there, and a convenient stop for anyone else on the west side of Lionshead.

It belongs to the Epic Mountain Rentals network run by Vail Resorts, so reservations, pricing and Epic Pass discounts work the same way as at the company's other Vail shops. That suits visitors who want to book gear online before they arrive and simply walk down to pick it up.

Winter and summer rentals

In winter the shop fits skis, snowboards and boots; in summer the focus moves to bikes, with downhill and enduro mountain bikes, path bikes and e-bikes. True North also sells technical and resort clothing, jackets, pants and accessories for on- and off-mountain days, so it doubles as a place to replace forgotten gloves or goggles.

Getting to the lifts

The shop is a minute's walk from The Hythe's lobby, and the Eagle Bahn Gondola is a few minutes' walk from the hotel. That is convenient rather than slopeside: plan on a short walk in boots, or use the hotel's winter ski valet if you are a guest.

Booking and discounts

Epic Mountain Rentals advertises savings of up to 20% for booking online in advance, and Epic Pass holders get a further discount through Epic Mountain Rewards. Some of the network's locations offer complimentary rental delivery; ask whether it applies to your lodging. Current prices appear only in the online booking flow, so check there rather than relying on a posted rate.

Where it fits

Choose True North when you are staying at The Hythe or nearby in West Lionshead and want pickup close to your room. Guests in Vail Village will usually find a rental shop closer to Gondola One.

At The Hythe

The Hythe is the parent hotel, with its own restaurants, spa, pool and ski valet. Its listing covers dining, rooms and hotel policies.

Sources: The Hythe: Vail Mountain, The Hythe: about, Epic Mountain Rentals, Discover Vail. Checked September 23, 2026.

Ski & Snowboard Shops
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Business Hours

Open daily · 9:00 AM – 5:00 PM

Amenities at True North

  • Ski rentals
  • Snowboard rentals
  • Bike rentals (summer)
  • Retail apparel and accessories
  • Online advance booking
  • Epic Mountain Rewards discounts
  • Inside The Hythe

Frequently Asked Questions

Where is True North in Vail?
Inside The Hythe, a Luxury Collection Resort, at 715 West Lionshead Place in Lionshead Village, about a minute's walk from the hotel lobby. The Eagle Bahn Gondola is a few minutes' walk from the hotel.
What can I rent at True North?
In winter, skis, snowboards and boots. In summer, downhill and trail mountain bikes, path bikes and e-bikes. The shop also sells resort and technical clothing, jackets, pants and accessories.
Do I have to stay at The Hythe to rent from True North?
No. True North is The Hythe's on-property rental and retail provider, but nothing on The Hythe's or the network's pages limits it to hotel guests, and Epic Mountain Rentals takes bookings online from anyone. It is the convenient pickup point if you are staying at The Hythe or elsewhere in Lionshead.
What are True North's hours?
The official Hythe and Epic Mountain Rentals pages do not publish this shop's hours, and third-party listings disagree: some show 9 AM to 5 PM, others 10 AM to 5 PM, and the hours vary by season. Call the shop at (970) 754-6950 to confirm before you go.
Is it cheaper to book ski rentals in advance?
Yes. Epic Mountain Rentals advertises savings of up to 20% for booking online in advance compared with walk-in pricing, and its reservations can be cancelled free of charge up to 24 hours before the rental day. Current rates appear in the online booking flow.
Do Epic Pass holders get a discount at True North?
Yes. Epic Pass holders save an additional 20% through Epic Mountain Rewards, on top of the advance-booking savings.
Does True North rent bikes in summer?
Yes. Summer rentals are downhill, trail, path and e-bikes. One third-party listing of the shop's summer product showed full-day rates of $44 for a path bike, $61 for a trail bike and $92 for a downhill bike (October 2026, subject to change); official prices are in the Epic Mountain Rentals booking flow.
Is True North well reviewed?
Google rates it 4.9 out of 5 from 29 reviews.
Is rental delivery available, or is it pickup only?
Pickup at the shop is the standard route. Epic Mountain Rentals offers rental delivery at select locations in the Vail area; the shop's own pages do not confirm whether delivery applies to a True North booking, so ask when you reserve.

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